Punjab’s new information minister, Islamist politician Fayaz-ul-Hasan Chohan, has announced a ban on “vulgar” movie billboards in the Pakistani province, angering those who fear the growing influence of hardliners under new Prime Minister Imran Khan.

Since Khan’s party appointed him last week, Chohan has caused a number of rows, including with his visit to the grave of a man sentenced to death for killing the governor of Punjab in 2011, and with critical remarks about Nargis, a popular Pakistani singer and actress.

“If any vulgar billboard is found at any cinema in Punjab after three days, there will be a fine in first place, and if any one didn’t comply, that cinema will be shut down,” Chohan told a public meeting in the eastern city of Lahore.

“Is there any humanity that you print half-naked women and put them on big billboards?” he said.

Khan’s election victory in July was helped by strong support from Islamist parties. Chohan joined Khan’s Pakistan Tehreek-e-Insaf Justice Movement from the Islamist party Jamaat-e-Islami Pakistan.

“It’s pure moral policing,” the left-leaning politician and rights activist Ammar Rashid said on Twitter.

British foreign minister Jeremy Hunt accused Google on Thursday of abandoning its moral values by failing to remove child abuse content while launching a version of its search engine in China that will block some websites.

The British government has repeatedly criticized online platforms such as Twitter, YouTube and Facebook for failing to remove abusive material or sexual content posted online even after they were notified.

“Seems extraordinary that Google is considering censoring its content to get into China but won’t cooperate with UK, US … in removing child abuse content,” Hunt said on Twitter. “They used to be so proud of being values-driven.”

Alphabet’s Google plans a search engine in China that will block some search terms and websites, two sources told Reuters earlier this month, in a move that could mark its return to a market it abandoned eight years ago on censorship concerns.

Google said in a statement they agreed with Hunt that child sexual abuse was “abhorrent and must be removed, that’s why we co-operate with governments to fight child sexual abuse online”.

Britain, the United States, Australia, Canada and New Zealand invited major technology companies to attend a meeting on tackling child abuse and extremism on their websites, but the firms declined to attend, the Daily Mail reported on Thursday.

Google said they did offer to send an executive to the conference.

In January, Prime Minister Theresa May used an address at the World Economic Forum in Davos to say investors should use their financial power to force internet firms into taking more responsibility for stopping militants and paedophiles using their platforms.

Google, which quit China’s search engine market in 2010, has been actively seeking ways to re-enter China where many of its products are blocked by regulators.

Leading human rights groups, including Amnesty International, have urged Google not to bow to censorship demands in China because by doing so, they allege, the company would be complicit in the repression of freedom of speech.

Search terms about human rights, democracy, religion and peaceful protests will be among the words blacklisted in the search engine app, which The Intercept website said had already been demonstrated to the Chinese government.

The project, code-named “Dragonfly”, has been under way since the spring of 2017, the news website said.